Oracle Sales Cloud Partner Relationship Management (PRM) – Configuration considerations

The Partner Relationship Management (PRM) component of Oracle Sales Cloud focuses on process automation between companies (brand owners) and channel partners. It allows companies to coordinate business planning activities, share information, conduct commerce across the channel. Processes, Objects, and Roles are various setup considerations for Sales Cloud PRM. This article shall provide required inputs for … Continue reading Oracle Sales Cloud Partner Relationship Management (PRM) – Configuration considerations

Getting started with Oracle Sales Cloud Security

If you are coming from a very light weight Cloud CRM application (e.g. CRM On Demand) where users could only have a single role and functional privileges, data security authorizations specified in wizard based role console, Oracle Sales Cloud’s security framework could look daunting. Oracle Sales Cloud security framework has Duty Roles, Abstract Roles, Job … Continue reading Getting started with Oracle Sales Cloud Security

Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14

Once upon time... Huh! don't worry am not going to tell a long story. It's my anecdote. We have a lots of unintelligible data. For e.g, so many people are visiting Landing pages but don't know, from which source they are coming? we are equally spending money across all the networks(Social Media, Google Adwords, Webinars, … Continue reading Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14

The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

The future of Oracle CRM On Demand: Oracle CRM on Demand or simply OCOD, is presently 26 releases old. This and few of the releases in the recent past indicates the commitment Oracle has towards this product. Also, it has brought in sigh of relief among Oracle’s customers and partners who otherwise thought that the … Continue reading The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

Driving Sales by Leveraging Analytics with Oracle Sales Cloud

So what does it take to give an accurate forecasting? For an organization, it’s important that the sales rep achieve their numbers (the one they predicted). It’s known fact that underachieving is dangerous. It is equally true, though may not be agreed upon that overachieving (with higher margin) is equally dangerous. Though we can applaud, … Continue reading Driving Sales by Leveraging Analytics with Oracle Sales Cloud

Introduction to Oracle Customer Experience Offerings

Customer experience is a term getting prominence in the previous few years, thanks to the changed expectations from customers who started demanding from organizations. This meant the driving seat was getting changed to customers instead of organizations. This soft affected all parts of a company such as sales, presales, design, production, quality control, marketing, commerce … Continue reading Introduction to Oracle Customer Experience Offerings

Marketing to Digital Natives

A digital native is a person born during or after the general introduction of digital technologies, says Wikipedia. They interact with digital technology from a very young age, and hence their comfort level on using them is very high. They grew up with technology and are quite comfortable to make the required adjustments to master … Continue reading Marketing to Digital Natives

Oracle Sales Cloud: Enabling Modern Selling

Oracle Sales Cloud puts the modern sales professionals ahead of the game with tools that helps drive the sales processes of the future. Mobility Oracle Sales Mobile helps sales executives and sales operations increase sales revenue, improve CRM usage, find more leads, sell smarter, and provide real-time data in the field. Oracle Sales Mobile supports … Continue reading Oracle Sales Cloud: Enabling Modern Selling

Why Oracle Sales Cloud?

  The way customers buy has changed. It doesn’t matter which product or service you sell, your customers have changed their expectations and purchase process already. Whether you are prepared for it or not, they expect you to interact in a different level when making any sales communications. For  example, when a sales person speaks … Continue reading Why Oracle Sales Cloud?

Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud

Marketing budget, leads generated, deals closed, sales credits. These are the terms normally heard when we talk about Marketing & Sales teams and their contribution towards revenue generation. It’s very important to break down sales & marketing silos for a revenue generating business and co-existence. At times we see marketing complaining about low lead conversion … Continue reading Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud