Orchestration Across the Ecosystem to Drive Omnichannel Marketing Success

  Multichannel was a cool thing to do. And then, it got complex. This is because new channels are getting added almost every day. They are in control of different players. It will take some time for these to mature (or fall off) and a common standard appears where all these can be reliably understood, … Continue reading Orchestration Across the Ecosystem to Drive Omnichannel Marketing Success

Microsoft Skype and Oracle Cloud CRM – Be where your customers are!!

Skype started in Europe in 2003, got acquired after 3 years by eBay and currently owned by Microsoft (bought in 2011) in a decade long run since its launch. Using Skype one can call, see, text & share with others – wherever they are. Being one of the most popular IM tool, Skype is available on computer, mobile, tablet, … Continue reading Microsoft Skype and Oracle Cloud CRM – Be where your customers are!!

Unlock the Potential of CLOUD @Oracle #CloudWorld Melbourne on March 4, 2014

Cloud applications are changing the way we do business. What's your strategy? Everyone talks about the benefits of cloud applications, but how many organizations truly realize them? Many businesses are still organized and operate as they did before cloud, before social, before mobile, before big data and analytics arrived. Imagine for a moment what your … Continue reading Unlock the Potential of CLOUD @Oracle #CloudWorld Melbourne on March 4, 2014

Digital Body Language – A Modern Marketing Toolset which combines Digital, Mobile and Social

To succeed in the current economic sensitive business climate, smart businesses are adopting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. Consumers leave a digital fingerprint through the plethora of touch points available today such as web, search, social media, kiosk, mobile and In-store … Continue reading Digital Body Language – A Modern Marketing Toolset which combines Digital, Mobile and Social