Contextual Enterprise Applications

We live in an age of ‘Consumerization of IT’. There is very little doubt that this reality will have to be embraced by organizations in the coming years. Thanks to the ‘Consumerization of IT’, users of enterprise applications expect the same experience that they derive through some of the consumer applications. This experience could mean … Continue reading Contextual Enterprise Applications

Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14

Once upon time... Huh! don't worry am not going to tell a long story. It's my anecdote. We have a lots of unintelligible data. For e.g, so many people are visiting Landing pages but don't know, from which source they are coming? we are equally spending money across all the networks(Social Media, Google Adwords, Webinars, … Continue reading Stop Traditional Marketing…. It’s time for Modern Marketing! #oow14

Modern Marketing: The New Digital Dialogue

  Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averages 4000 messages per day, a great bulk of it digital. Few listen. Many tune out. Most stare. We have a long way to go in building the marketing machines. How might … Continue reading Modern Marketing: The New Digital Dialogue

Introduction to Oracle Customer Experience Offerings

Customer experience is a term getting prominence in the previous few years, thanks to the changed expectations from customers who started demanding from organizations. This meant the driving seat was getting changed to customers instead of organizations. This soft affected all parts of a company such as sales, presales, design, production, quality control, marketing, commerce … Continue reading Introduction to Oracle Customer Experience Offerings

Marketing to Digital Natives

A digital native is a person born during or after the general introduction of digital technologies, says Wikipedia. They interact with digital technology from a very young age, and hence their comfort level on using them is very high. They grew up with technology and are quite comfortable to make the required adjustments to master … Continue reading Marketing to Digital Natives

Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud

Marketing budget, leads generated, deals closed, sales credits. These are the terms normally heard when we talk about Marketing & Sales teams and their contribution towards revenue generation. It’s very important to break down sales & marketing silos for a revenue generating business and co-existence. At times we see marketing complaining about low lead conversion … Continue reading Aligning Sales and Marketing with Oracle Eloqua and Oracle Sales Cloud

Oracle Cloud Marketplace, an Innovation Ecosystem for Partners and Customers

Oracle has one of the largest partner communities in the technology space. Thousands of partners are reselling, implementing, integration and building products for various Oracle business solutions. CRMIT has worked closely with number of Oracle CX products and we have built many applications in our CRM++ umbrella, which are now being used by thousands of … Continue reading Oracle Cloud Marketplace, an Innovation Ecosystem for Partners and Customers

Transforming the Digital Customer Experience for High-Tech Companies

  High-Tech companies should be the leader in transforming the user's experience in the digital world High-Tech companies are the front runners who always trying to create innovative products, services/ softwares, provide a platform to enhance and enrich human's life by connecting men and machines. But there is a big white space for these companies … Continue reading Transforming the Digital Customer Experience for High-Tech Companies

Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions

Current technology have changed the way higher education industry works, the way education institute manage and engage students are changing. Institutions interact with students at different stage, level and with different objective. The entire student life cycle across different stages required dedicated strategy and focus. It could all start with Marketing and Communication, where institutions … Continue reading Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions

Delivering on Customer Experience and Digital Engagement in Insurance Industry

    Insurance is one of the industries with low number of customer touch points. But the business process and the possibilities are so complex, each touch point is a potential nightmare, or a potential opportunity. Customer experience for an insurance prospect starts with translating their requirements into the right insurance product. Many times prospects … Continue reading Delivering on Customer Experience and Digital Engagement in Insurance Industry