High-Tech companies should be the leader in transforming the user's experience in the digital world High-Tech companies are the front runners who always trying to create innovative products, services/ softwares, provide a platform to enhance and enrich human's life by connecting men and machines. But there is a big white space for these companies … Continue reading Transforming the Digital Customer Experience for High-Tech Companies
Current technology have changed the way higher education industry works, the way education institute manage and engage students are changing. Institutions interact with students at different stage, level and with different objective. The entire student life cycle across different stages required dedicated strategy and focus. It could all start with Marketing and Communication, where institutions … Continue reading Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions
Insurance is one of the industries with low number of customer touch points. But the business process and the possibilities are so complex, each touch point is a potential nightmare, or a potential opportunity. Customer experience for an insurance prospect starts with translating their requirements into the right insurance product. Many times prospects … Continue reading Delivering on Customer Experience and Digital Engagement in Insurance Industry
Multichannel was a cool thing to do. And then, it got complex. This is because new channels are getting added almost every day. They are in control of different players. It will take some time for these to mature (or fall off) and a common standard appears where all these can be reliably understood, … Continue reading Orchestration Across the Ecosystem to Drive Omnichannel Marketing Success
The digital age is no challenge to the traditional marketer. The medium is the message, for any brand that seeks, competes, to be bought. The digital age poses certain things to the marketer. It emphasizes accuracy and precision. It offers several narrow-band social media with promises to make them all as good if not better … Continue reading The Changing Landscape of Data Management for Marketers
Skype started in Europe in 2003, got acquired after 3 years by eBay and currently owned by Microsoft (bought in 2011) in a decade long run since its launch. Using Skype one can call, see, text & share with others – wherever they are. Being one of the most popular IM tool, Skype is available on computer, mobile, tablet, … Continue reading Microsoft Skype and Oracle Cloud CRM – Be where your customers are!!
Cloud applications are changing the way we do business. What's your strategy? Everyone talks about the benefits of cloud applications, but how many organizations truly realize them? Many businesses are still organized and operate as they did before cloud, before social, before mobile, before big data and analytics arrived. Imagine for a moment what your … Continue reading Unlock the Potential of CLOUD @Oracle #CloudWorld Melbourne on March 4, 2014