Transforming the Digital Customer Experience for High-Tech Companies

  High-Tech companies should be the leader in transforming the user's experience in the digital world High-Tech companies are the front runners who always trying to create innovative products, services/ softwares, provide a platform to enhance and enrich human's life by connecting men and machines. But there is a big white space for these companies … Continue reading Transforming the Digital Customer Experience for High-Tech Companies

Modern Customer Service for Life Sciences

  Science is bad business. The ends never meet, and the people are rarely on your side. Life science is possibly the worst of them all! The life of Life Sciences is riddled with externalities of every geo, bio and demo graphic. Sometimes you just hope Gaia made things easier but that's really asking for the … Continue reading Modern Customer Service for Life Sciences

Influencing Consumer Behavior with Retail and Consumer Insights

Instacart represents an evolutionary path for the retail industry. They do a good job bridging the two worlds in retail. Crowdsourcing is a dead end though. The technological path for retail is going back to its roots. Retail solves several problems for the consumer. It resolves time, finance, space and information problems of each customer to various … Continue reading Influencing Consumer Behavior with Retail and Consumer Insights

Delivering an Extended Customer View to Transform Financial Services Engagement

Of this there should be no question Financial services is intricate work. The quants are just riding the waves. Neither at the macro nor at the micro economy is there a dearth of demand for or supply of finance, money and cash. In the financial business to know your customer is to know, in real … Continue reading Delivering an Extended Customer View to Transform Financial Services Engagement

Whats there for Today’s Citizen from The Internet of Things and Big Data?

Internet of Things, such as sensors and network technology, is changing company processes and consumer interactions - and even entire business models. More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks. Internet of … Continue reading Whats there for Today’s Citizen from The Internet of Things and Big Data?

Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions

Current technology have changed the way higher education industry works, the way education institute manage and engage students are changing. Institutions interact with students at different stage, level and with different objective. The entire student life cycle across different stages required dedicated strategy and focus. It could all start with Marketing and Communication, where institutions … Continue reading Innovating to Support CX and Student Experience with Oracle CX Cloud Solutions

Delivering on Customer Experience and Digital Engagement in Insurance Industry

    Insurance is one of the industries with low number of customer touch points. But the business process and the possibilities are so complex, each touch point is a potential nightmare, or a potential opportunity. Customer experience for an insurance prospect starts with translating their requirements into the right insurance product. Many times prospects … Continue reading Delivering on Customer Experience and Digital Engagement in Insurance Industry

Orchestration Across the Ecosystem to Drive Omnichannel Marketing Success

  Multichannel was a cool thing to do. And then, it got complex. This is because new channels are getting added almost every day. They are in control of different players. It will take some time for these to mature (or fall off) and a common standard appears where all these can be reliably understood, … Continue reading Orchestration Across the Ecosystem to Drive Omnichannel Marketing Success

Customer Experience – Are You Measuring?

It is a no brainer and almost common sense that achieving great customer experience (CX) should be an important element of your business strategy. Also, it does not take much to convince people that investing in CX would give you a lot more insights that help one take better decisions. An Oracle Survey found that … Continue reading Customer Experience – Are You Measuring?