Enterprise products are going through many transformations in the way they are visualized, built, deployed and marketed. The marketing component is very important mainly because historically this industry was using a very traditional approach to marketing. There were personal, one to one tools which were used to approach leads, nurture them to the next … Continue reading Engaging Customer Communities for Insights to Drive Marketing Tech Procurement
Customer Experience is the customer's experience of your relationship with the product that is owned by the customer. CX is a noun. Of course CX is the essence of commerce. Absent CX, there is neither a maker nor a customer in the picture. CX is one's competitive differentiator in the market. Corporate performance in the … Continue reading How to Improve Your Customer Experience by Tracking and Measuring Key Goals ?
Oracle has one of the largest partner communities in the technology space. Thousands of partners are reselling, implementing, integration and building products for various Oracle business solutions. CRMIT has worked closely with number of Oracle CX products and we have built many applications in our CRM++ umbrella, which are now being used by thousands of … Continue reading Oracle Cloud Marketplace, an Innovation Ecosystem for Partners and Customers
High-Tech companies should be the leader in transforming the user's experience in the digital world High-Tech companies are the front runners who always trying to create innovative products, services/ softwares, provide a platform to enhance and enrich human's life by connecting men and machines. But there is a big white space for these companies … Continue reading Transforming the Digital Customer Experience for High-Tech Companies
Science is bad business. The ends never meet, and the people are rarely on your side. Life science is possibly the worst of them all! The life of Life Sciences is riddled with externalities of every geo, bio and demo graphic. Sometimes you just hope Gaia made things easier but that's really asking for the … Continue reading Modern Customer Service for Life Sciences
Instacart represents an evolutionary path for the retail industry. They do a good job bridging the two worlds in retail. Crowdsourcing is a dead end though. The technological path for retail is going back to its roots. Retail solves several problems for the consumer. It resolves time, finance, space and information problems of each customer to various … Continue reading Influencing Consumer Behavior with Retail and Consumer Insights
Of this there should be no question Financial services is intricate work. The quants are just riding the waves. Neither at the macro nor at the micro economy is there a dearth of demand for or supply of finance, money and cash. In the financial business to know your customer is to know, in real … Continue reading Delivering an Extended Customer View to Transform Financial Services Engagement