Tag: oracle partner

The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

by Deepti Sharma, posted in CRM, CRMOD, Customer Service, CX, CXM, mCRM, Mobile CRM, Mobile Devices, Mobiles, Oracle, Oracle CRM On Demand, Oracle Fusion CRM, Oracle Open WOrld, SaaS, Sales, SCRM, Social CRM, User Adoption, User Experience

The future of Oracle CRM On Demand: Oracle CRM on Demand or simply OCOD, is presently 26 releases old. This and few of the releases in the recent past indicates the commitment Oracle has towards this product. Also, it has brought in sigh of relief among Oracle’s customers and partners who otherwise thought that the … Continue reading The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

Marketing to Digital Natives

by Deepti Sharma, posted in Change Management, Cloud, CRM, Customer Service, CX, CXM, Oracle Marketing On Demand, Oracle Open WOrld, Uncategorized

A digital native is a person born during or after the general introduction of digital technologies, says Wikipedia. They interact with digital technology from a very young age, and hence their comfort level on using them is very high. They grew up with technology and are quite comfortable to make the required adjustments to master … Continue reading Marketing to Digital Natives

‘Customer Experience’ – Is it only for B2C?

by Global Marketing Team, posted in Cloud, CRM, CRMOD, Customer Service, CX, CXM, mCRM, Mobile CRM, Mobile Devices, Mobiles, OOW News, Oracle, Oracle CRM On Demand, Oracle Fusion CRM, Oracle Marketing On Demand, Oracle Open WOrld, oracle sales cloud, SaaS, Sales Cloud, SCRM, Uncategorized

The stereotype notion that has emerged in the industry is that Customer Experience or ‘CX’ is only meant for B2C businesses and consumers. I cannot disagree more! The problem is, social engagement or social monitoring of consumers or customers is often mistakenly attributed to CX. Social experience of a sales person or the end consumer … Continue reading ‘Customer Experience’ – Is it only for B2C?

Orchestration Across the Ecosystem to Drive Omnichannel Marketing Success

by Deepti Sharma, posted in Cloud, CRM, CRMOD, Customer Service, CX, CXM, OOW News, Oracle, Oracle CRM On Demand, Oracle Fusion CRM, Oracle Marketing On Demand, Oracle Open WOrld, oracle sales cloud, SaaS, Sales Cloud, Uncategorized

  Multichannel was a cool thing to do. And then, it got complex. This is because new channels are getting added almost every day. They are in control of different players. It will take some time for these to mature (or fall off) and a common standard appears where all these can be reliably understood, … Continue reading Orchestration Across the Ecosystem to Drive Omnichannel Marketing Success